Wednesday, May 6, 2020

Free Writing Is A Common Issue Among Beginner Writers

Writer s Block is a common issue amongst beginner writers. Learning to write freely takes practice. An exercise that may help you to organize your thought process is called free writing. Free writing is a form of pre-writing. It is important to become familiar with this technique. Most English professors’ use this tool to assist their students with organizing their creative thought. In this essay, I will reveal the true meaning behind the mastery of free writing. Writer s Block is a common issue amongst beginner writers. The ability to write freely takes practice. An exercise that may help you to organize your thought process is called free writing. Free writing is a form of pre-writing. It is important to become familiar with this technique. Most English professors’ use this tool to assist their students with organizing their creative thought. However, this style is criticized frequently. In this essay, I will compare and contrast two and contrast to articles to show the effective of free writing. Most students identify free writing as an activity; exclusively, to improve writing skills. However; educators use free writing as a technique to teach. Many educators use free writing to govern their classroom’s daily activities. Free write is a diverse method of teaching. This activity allows the teacher to plan and execute a specific agenda in the classroom. Educators use free writing as a time management technique. The functions are geared to allow the educator to gainShow MoreRelatedA Reflection on Classroom Management4099 Words   |  17 Pagesdifferent seating arrangements, and different student groupings. The next section will present a summary of the topic about classroom management based on Chapter 3 of Jeremy Harmer’s book How to Teach English enriched with ideas and opinions from other writers such as Jerry G. Gebhard, H. Douglas Brown, Jim Srivener, and David Nunan. 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Tuesday, May 5, 2020

Processes of Selecting an AIS/ERP

Question: Discuss about the Processes of Selecting an AIS/ERP. Answer: Introduction Nowadays organizations are shifting their interest when it comes to a flexibility, savings as well as efficiency to win or maybe survive in the market. Having a sound Accounting program is considered a vital factor for the success, which enables an organization to gain competitive advantage as well as perform business reengineering (Al-Ghofaili and Al-Mashari, 2014). Accounting Information System is used for the collection, processing and the storage of accounting or the financial data that could be used for the decision-making purposes. It is essentially a computer-based information system, which is used for recording of the accounting activities and communicates the required data to the parties interested. The system is usually designed in order to perform all the accounting activities as well as functions such as financing accounting, reporting and taxation. In the business world business, the business software usually plays a major support role to the activities of the business ( Amrollahi, Ghapanchi and Najaftorkaman, 2014). Although the business software gives these benefits, it could bring a major implication for the enterprise when the firm decides to implement on the various types of software. Investment in AIS, more consequently the ERP techniques might be substantial since they might require money, time, and individual alterations to the business. You should need to cautiously analyse on the effect on the company efficiency before adopting on the system. Within this paper, it is going to discuss the function and the reason for the Accounting Information System (AIS) for the Disk4U Company, who are selling CDs and Vinyl Records. The company want to improve on their manual processes of accounting and the business reporting (Arvidsson, Holmstrm and Lyytinen, 2014). The process of selecting an ERP system for the organization it is important to look at the following elements; vision, criteria, budget, selection and commit (Al-Ghofaili and Al-Mashari, 2014) . The vision of the Disk4U is to sell CDs and Vinyl Records to the across Sydney Metropolis but they aim at expanding this small business globally. They have adopted an online channel to help them reach more customers. The budget that has been set aside for implementing an ERP system should not exceed one hundred and fifty thousand for the company (Bai, Koveos and Liu, 2016). The company should be keen in selecting on the best strategy and commit in the development of all the requirements. The elements for the selection of the ERP system have been elaborated in details in the report. Additionally, the report would discuss on how the technology could be used to improve on the operations of the company through the benefits associated with adopting the ERP systems. ERP systems The ERP methods are the software tools, which use the relational of the database technological expertise to be able to incorporate the numerous units of a company information program (Cassidy, 2016). They are able to offer numerous individual, but incorporated components that are set up as the packages for a company. The ERP system is capable of integrate separate information systems and outcomes to more data reliability and processing efficiency (Cardos, 2014). The ERP technique is capable of simplify on the company transaction processing, eradicating work, which add little, or perhaps no value, and might simultaneously develop on the customer service. The usage of the ERP program in Disk4U Business might assist develop on the data processing quality thus helping the management decision associated with the company operations. SAP R/3 that was unveiled in 1992, continues to be the most used ERP system globally (Chang, 2016). The R/3 software program has been produced to enable busine ss to efficiently along with effectively operate by means of a number of enterprise techniques within one integrated information program. The software could be modified employing SAP proprietary programming language. It is often built to be the most effective ERP system in areas for example financial, supply chain management, marketing and the human resource (Dameri, Garelli and Ricciardi, 2013). Additionally, the usage of the program it will be a global product and it fulfils on the local fiscal, language, and the requirements of tax. As business worldwide are converting on their own into data dependent competition , their capability in exploiting intangible assets they have turn out to be a much more conclusive as compared to their capability to invest and management of the physical assets . With the enhanced usage of information technologies, the intention of the AIS is improved from offering the formal and financial data to including a wide range of data. The usage of ERP has tr iggered the embracement of the use of this recent objective (Johnson, 2014). According to Alshawi (2004), an ERP generate an integrated product, which manage many of the procedures in the group. The exclusive feature of ERP systems it integrate all the features by creating of a single unified program, instead of separate applications. The focus of the ERP software has won strategic function in business nowadays. Numerous organizations are devoted to the ERP projects in order to develop on the overall performance of the business. It is important to evaluate on the past performance, the current and the future, to judge regardless of whether these investments are lucrative for the company (Galliers and Leidner, 2014). Disk4U adopt the information technology on large scale in order to cater for their process of accounting, supply chains and business reporting (Galliers and Leidner, 2014). They can achieve this by installing of the ERP system to accomplish their transaction and the data processing needs. The company referred to as SAP Aktiengesellschaft is the current world market and technology leader in the provision of the ERP systems. Technological and Accounting issues Employing R/3 system is incredibly important which is a lengthy process and an expensive one. The substantial scale and intricate Enterprise resource planning designs might often require a lot more than 12-18 months to be installed and operating. The cost that are needed for consultation to modifying the system are very high , with the rate ranging from one fifty to two hundred dollars per hour ( Dwivedi , Wastell , Laumer , Henriksen , Myers , M .D . , Bunker , Elbanna , Ravishankar and Srivastava , 2015 ) . Additionally, SAP AG provides an expert learning program to instruct individuals on the method of execution and installing all the version of the ERP systems to be able to enhance the supply of the necessary competent programmers. The cost of acquiring and implementing effectively an ERP system reveals that needs useful for the long-term investment by means of careful planning to obtain the advantages of the enhanced information processing. Implementation of the SAP software will require Disk4U company technique to re-engineer. The reason being the ERP package is structured by the company techniques of monetary, supply chain management, and marketing instead of the conventional function parts of the production and sales (Katerattanakul, Lee and Hong, 2014). The company need to implement the SAP R/3 to reorganize itself to be able to agree with the parts of the software or maybe modify the software to be able to adhere to the present business requirements of the business. The structure of the R/3 package is extremely complicated rather than versatile therefore as an issue with altering the software it might unfavourably influence the performance across the entire system or even done well. The software was not designed for application to every organization , rather was designed for the businesses , that have comparable business processes ( Malhotra , Melville and Watson , 2013 ) . It is shrewd to invest considerable time and effort when it comes to assessing any ERP system in order to know the right for the company. Careful planning of the R/3 system is important since problems could occur during and after the implementation. Development of the performance measures, and close control of the ERP consultant is important to know that installation has been a success. Business process of the ERP system The information technology issues The key factor to be looked at when choosing an ERP program are functionality, hardware platforms, installed base as well as cost. The piece of functionality relates to the accessibility and the convenience of installation of the new components and up-to-date programs (Menkhoff, Wah and Loh, 2016). The set up base is important element in selecting an ERP program since the system needs to be proficiently applied and cost retrieved by way of improved and efficient operations (Johnson, 2014). The recuperation of the cost necessitate several years and business must have resources to invest in an ERP system that are not necessary for other facets of the operations. Application of Accounting functions in ERP system The financial as well as the mmanagerial accounting features of SAP R/3 are found in the financial accounting as well as control modules. The capabilities module in the financial accounting offers comprehensive record on all the details, which is required for the external finance reporting (Nwankpa, 2015). The accounting information is comprehensive as well as precise because the program will completely integrates on all the transactions of the company , that were entered from the operational regions of Disk4U Organization . The areas of function for the operation for the business are supply chain management, marketing and sales, and accounting and finance. The business processes involves the collection of the activities, which takes one or perhaps more kinds of the input and create an output that is of value to the customer. The customers of the business can either traditional external or the internal customers (sterle, 2013). The Disk4U Company their current main business is to sell to the customers through the physical shop, mail, phone order and their new online channel through EBay. When the business think in terms of the business process, it would help them to look at their organization in the perspective of the customers (Oztaysi, 2014). The business should always consider on the viewpoint of the customer in any transaction. The marketing, and supply chain management of the organization for sales forecast could use the use of the data from the accounting and the finance (Oztaysi, 2014). Moreover, the sales forecast could be used in making staffing decisions and the production planning as well as to monitor the overall credit granting policy. When the company is purchasing the Information Technology solution, it is significant for the business to be clear about what they need the solution to support the business development and the delivery of the products and services. Disk4U Company needs a business solution to improve on the operations of the business on their accounting and business reporting ( Powell, Alfnes, Strandhagen and Dreyer, 2013). The business requirement of this business is to have an ERP system that is able to handle business operations and their accounting since they have expanded on their operations. Having an IT solution will help them to clarify and document on the needs of their stakeholders, setting and managing of their expectation in regards to what will be or not be delivered (Oztaysi, 2014). Additionally, it would enable different products to be compared when the customers are buying off the products either at the front shop or perhaps online, and inform on the cost and the product pricing decisi ons. Based on the stakeholders they have project not to exceed more than one fifty thousand dollars for the purchase (sterle, 2013). SAP system can be easily be purchased and customized based on the requirements needs of the organization especially since they want to improve on their operations on the areas of accounting and reporting of the business. No. Requirement Priority ORDER PROCESSING 1.1 Ability to support pricing and discount categories for different customers Critical 1.2 Provide option to automatically place orders on hold when order is over credit limit Critical BILL OF MATERIALS 2.1 Unlimited level Bill of products Critical 2.2 System needs to support revisions of products Critical 2.3 Attach routings to job sheets Non Critical CUS TOMER SERVICE 3.1 Document and monitor sales leads/opportunities Critical 3.2 Generate revenue forecasts based on pipeline data Critical 3.3 Support for email marketing and mail merge Non Critical Table 1: The table shows the requirement categorized based on the system to the developed. System requirement of ERP R/3 All the companies currently are looking at implementation of the SAP ERP system. The implementation of this system helps in the streamlining of the operation of the business and SAP system has picked up due to its features and the flexibility (Shapiro and Varian, 2013). The minimum system requirement for the program should be known and decided before its installation. The hardware and the software requirements are vital and they should be looked into before the installation of this system (Reich and Benbasat, 2013). The SAP software is the client server architecture, and it usually runs on the server these client needs to connect to the server. There is installation of the interface for the end users that could be on a desktop or perhaps a laptop. The number of the customer who are running on the server are the one who decides the capacity of the server to be used. The hardware requirement for the system are as follows: presence of CPU that is Intel Pentium three 500 MHz, hard disk o f more than 30 GB, RAM of 256 MB, as the minimum but the recommended should be above 512 MB (Oztaysi, 2014). Further requirements are NIC, which is the Intel Compatible Ethernet card. The requirements for the SAP R/3 system are as follows; a report Data CD, an export CDs, and the SAP GUI. One should make sure that these minimum systems are met before installation of the SAP ERP or else it would not run successfully. The guideline should be carefully followed and be able to shoot on the errors which occur during the process of installation (Rajnoha, Kdrov, Sujov and Kdr, 2014). The company should make sure there is a high configuration system to install the SAP since it takes a lot of space for all the modules and no application should be run where the system is installed since its prone to virus attack. Software selection and vendor selection of ERP system for the company The ERP software for the company will be tailored based on the number of the users, revenue, and the processes utilized. When considering on the software it is important to know the vendor. For the ERP the SAP solutions are for all kinds of industries and for every major market (Nwankpa, 2015). Some of the products are mySAP, Business Suite and solutions for the small midsize organization such as the SAP Business one. The ERP software has vendors such as Oracle, which that Acquired the PeopleSoft in 2004 and it provides on the solution based on the industry category. Vendor analysis and the elimination The office staff of the company would need to evaluate on the functionality. Nevertheless, the Information technology individuals should evaluate on the requirement of the technology (Menkhoff, Wah and Loh, 2016). There are no vendors who will meet on the requirements, thus they should discuss and negotiate and focus on the best fit for the needs of the business. The company should also develop and analyze on the total cost of ownership. Reasons for acquiring the ERP system The important reason for any business to implement the ERP system could be solve the Y2K problem. Additionally, other reason could be to integrate the financial information, integrate the customer order information, standardize and speed up the process of operation of the business, reduce the inventory level and standardize on the human resource information in the business. Based on Wallace (2001) operating a business is changing rapidly in the competitive environment (Johnson, 2014). The cost of implementing of the ERP SAP system could be time consuming and costly but the benefits associated with it are worthy (Galliers and Leidner, 2014). Through careful planning as well as selection of the right ERP, system for the business the company could gain sufficient benefits such as increase in the responsiveness, productivity, quality problems and the inventories. Reasons why the ERP system could fail If Disk4U implement the new SAP, system does not guarantee successful results. There are few ERP implementation projects, which could result to the success in the first time, while others could fail significantly (Cassidy, 2016). The reason as to why some fail is the employees resistance to the new system rather than embracing on it. The success and the failure of the new system does not always depend on the quality of the hardware and the software of the ERP system, but rather on the training as well as education. When dealing with the new system is not based majorly on the technology, but on the planning and the commitment (Chang, 2016). The organization should focus on the planning in deciding to implement the ERP system. Conclusion Employing technological innovation to increase on the enterprise efficiency creates the program to recognize on the company results for the business. The usage of the company software program guarantees that the company have the applications to get over the issues of business operations and accounting. The improvement in the company productivity might be traced to the automation of the techniques that allows a faster communication approach, and increase on the time spent on the strategic priorities. The use of the ERP accounting system would help create an open communicative environment. This is achieved through centrally locating the performance of the data appraisal within the formal online framework, and the managers of the business would be able to communicate more effectively and create goals that are measurable for the workers to support the overall objectives of the company. The technology been adopted would help to analyze performance of the business. The implementation of th e ERP software would enhance business reporting and analysis capability in order to help them gain a deep understanding of their performance, preferences of customers and the trends in the market. The executives as well as the managers can access the performance metrics and the analytical reports and use this kind of data in order to work together to set. The use of the ERP software for this organization would help to monitor on the business productivity and the progress of the goals of the employees. The use of the online business software solution is an ideal program for this kind of business. The managers can easily track the progress every phase of completion of the goals and offer any reinforcement to keep the performance on the business operations and accounting issues. References Al-Ghofaili, A.A. and Al-Mashari, M.A., 2014, August. ERP system adoption traditional ERP systems vs. cloud-based ERP systems. In Innovative Computing Technology (INTECH), 2014 Fourth International Conference on (pp. 135-139). IEEE. Amrollahi, A., Ghapanchi, A.H. and Najaftorkaman, M., 2014, December. A Generic Framework for Developing Strategic Information System Plans: Insights from Past Three Decades. In PACIS (p. 332). Arvidsson, V., Holmstrm, J. and Lyytinen, K., 2014. Information systems use as strategy practice: A multi-dimensional view of strategic information system implementation and use. The Journal of Strategic Information Systems, 23(1), pp.45-61. Bai, L., Koveos, P. and Liu, M., 2016. Applying an ontology-augmenting XBRL model to accounting information system for business integration. Asia-Pacific Journal of Accounting Economics, pp.1-23. Cassidy, A., 2016. A practical guide to information systems strategic planning. CRC press. Cardo?, V.D. and Cardo?, I.R., 2014. Information Systems Audit Curricula Content Matching. SEA-Practical Application of Science, (5), pp.11-16. Chang, J.F., 2016. Business process management systems: strategy and implementation. CRC Press. Dameri, R.P., Garelli, R. and Ricciardi, F., 2013. The didactic challenge of accounting information systems and ERPs for business schools: a proposal for the Italian Universities. In Accounting Information Systems for Decision Making (pp. 337-349). Springer Berlin Heidelberg. Dwivedi, Y.K., Wastell, D., Laumer, S., Henriksen, H.Z., Myers, M.D., Bunker, D., Elbanna, A., Ravishankar, M.N. and Srivastava, S.C., 2015. Research on information systems failures and successes: Status update and future directions. Information Systems Frontiers, 17(1), pp.143-157. Galliers, R.D. and Leidner, D.E., 2014. Strategic information management: challenges and strategies in managing information systems. Routledge. Johnson, P.F., 2014. Purchasing and supply management. McGraw-Hill Higher Education. Katerattanakul, P., J. Lee, J. and Hong, S., 2014. Effect of business characteristics and ERP implementation on business outcomes: An exploratory study of Korean manufacturing firms. Management Research Review, 37(2), pp.186-206. Malhotra, A., Melville, N.P. and Watson, R.T., 2013. Spurring impactful research on information systems for environmental sustainability. MIS Quarterly, 37(4), pp.1265-1274. Menkhoff, T., Wah, C.Y. and Loh, B., 2016. Notes from an'Intelligent Island': Towards Strategic Knowledge Management in Singapore's Small Business Sector. Internationales Asienforum, 35(1-2), pp.85-99. Nwankpa, J.K., 2015. ERP system usage and benefit: A model of antecedents and outcomes. Computers in Human Behavior, 45, pp.335-344. Rajnoha, R., Kdrov, J., Sujov, A. and Kdr, G., 2014. Business information systems: research study and methodological proposals for ERP implementation process improvement. Procedia-social and behavioral sciences, 109, pp.165-170. Reich, B.H. and Benbasat, I., 2013. 10 Measuring the Information SystemsBusiness Strategy Relationship. Strategic Information Management, p.265. Shapiro, C. and Varian, H.R., 2013. Information rules: a strategic guide to the network economy. Harvard Business Press. sterle, H., 2013. Business in the information age: heading for new processes. Springer Science Business Media. Oztaysi, B., 2014. A decision model for information technology selection using AHP integrated TOPSIS-Grey: The case of content management systems. Knowledge-Based Systems, 70, pp.44-54. Powell, D., Alfnes, E., Strandhagen, J.O. and Dreyer, H., 2013. The concurrent application of lean production and ERP: Towards an ERP-based lean implementation process. Computers in Industry, 64(3), pp.324-335.

Friday, April 10, 2020

Language of Math free essay sample

If there is one thing I have never been great at is learning another language. Ive worked my hardest in school, but still had a problem. It was affecting my grade and frustrating me, but with help from math I was able to find a solution. Ever since fifth grade I have had trouble in Spanish class. Lots of times I would come after school to get help from my teachers, but it wouldn’t have a large effect on my grades. I was able to pass Spanish class in fifth and sixth grade by what little understand I had. Then in seventh grade I talked to my Spanish teacher telling her that I had a problem with Spanish and if she could spend some extra time with me to study. At first there wasnt much Change in my skills in Spanish, so my teacher suggested that we first find out what specifically is the problem by founding out my thought process found translating sentences. We will write a custom essay sample on Language of Math or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I learned that I took long time to translate sentences because I, first I think of the sentence, then I translate all the words in the sentence, and then finally apply grammar rules to the sentence. My teacher said that we had to find a way for me to translate a sentence at a quicker rate. The only idea we thought of to do this was practice, but I knew the effects of practice would take a long time and I needed to improve my grade in just a couple of months. I was depressed and afraid that I would never be able to speak or write Spanish well. I tried to think of other ways I could solve my problem, but nothing came to mind. Then one day one of my friends came to me for help in math. While telling me what problem was hard for him, he said something that Ill never forget as I live. He said Math is so complicated. Its like its another language. Now at first I didnt think much of my friends comment, but I started to think about it more and more and was seeing how true my friend’s statement was. Then I realized that math was another language, one that was based on nature, and logic. That an equation was a sentence filled with numbers and variables instead of words. This thought became amazing for me because I was starting to think I couldnt learn another language as long as I lived, when there was a language I was good in, one I understood and loved. After the incredible discovery of me knowing a language, I started to take a look at why I was good at math, but not Spanish. I found that math came easier to me because it was a language based on order where every rule had a purpose and reason behind it, while Spanish would have exceptions to grammar rules and in how a word would sound or look. I then asked how can I take what I know in math and use it to help me in Spanish. It took a while, but I started to think of sentences as math word problems where I would have a sentence in English and then I would take all the words that wasn’t an article or pronoun and translated the words like I was determining what information I got from a word problem. Then I added the operations by applying grammar rules. Finally I simplified the equation by putting in the articles and pronouns. It wasn’t the best means of learning Spanish, but it helped me pass Spanish classes since seventh grade. I doubt Ill ever master Spanish, but I hope to one day fluent in the language of math.

Monday, March 9, 2020

Atticus Finch- Character Analysis essays

Atticus Finch- Character Analysis essays Atticus Finch is the father of two children. His character can best be summed up as a man whose character is nearly the complete opposite of the general population of the town. He is a man without prejudice and racial hatred and is a good-hearted man of strong morals. He brings up his children the way he sees right. Atticus sees past a mans color and looks into the depth of his character. In the beginning of the novel, on page 30, he tells Scout You never really understand a person until you consider things from his point of view...until you climb into his skin and walk around in it. This shows that Atticus is a man of strong morals and principles and a man who will stand up for what he believes is right. When asked by his children why he chose to defend Tom Robinson when he knew he would most likely not win he replied to them that is he hadnt, he wouldnt be able to believe in himself anymore. He chose to defend Tom Robinson because to choose not to would be going against all his personal morals and principles. Due to these strong morals and principles, he is greatly respected by those in Maycomb. Jem and Scout, especially, are disappointed that Atticus doesnt seem to do anything the other men in the town do. He doesnt drink, he doesnt smoke and he doesnt play sports. Yet when a rabid dog enters the street and is likely to threaten the townspeople, Atticus is called upon to deal with it. Here we learn along with the children that Atticus is known as One Shot Finch for his remarkable ability with the rifle to hit nearly any target in the first shot. Atticus proved himself to be a good lawyer. Atticus was extremely good at cross-examining witnesses. He had what could almost be called a sixth sense when it involved judging a persons character and deciding whether or not that person is lying. During Tom Robinsons trial, Atticu ...

Saturday, February 22, 2020

Thinking Like An Economist Essay Example | Topics and Well Written Essays - 1000 words

Thinking Like An Economist - Essay Example Thus, trade barriers will reduce market efficiency. The reason is simple that the comparative advantage that is there in free trade system will be lost and the economies will have to produce each and everything for themselves which will not allow for specialization and the benefits gained from it. Each country has specific resources in form of labor, capital, technology and knowledge (skill) and these resources can be used to produce certain type of goods better than other type of goods. Thus, if each country is able to recognize what it can produce best, the whole world will benefit by producing only what it excels others at producing and exchanging that with nations that produce other things that they excel at thus allowing for larger number of each good produced for the same amount of resources. Other positives of free trade system include greater variety of goods and services, efficient use of the scarce resources and a greater competition for the domestic industry. Therefore, we can say that since having trade barriers causes the economy to produce inside its maximum potential with given amount of resources, that is, the production possibilities frontier, a reduction in trade barriers would mean production moving closer to the production possibilities frontier. ... Q.2) An economy that is producing inside the production possibilities frontier is not realizing its full potential and there is a room for betterment. Such a situation, where the economy does not operate at its full potential arises in two situations: 1) when the economy is unable to employ all its resources of production, for example, labor available but not employed; 2) misallocation of resources. The production possibilities frontier tells us the maximum quantity of two products that can be produced using the current amount of resources. However, if available resources are not fully utilized, the output will be less than the full potential. Using 4 out of 5 machines available due to fuel shortage can be another example of underutilization of available resources. Misallocation of resources happens when an economy starts producing goods that it does not specialize in. This will require the particular nation to use comparatively more resources to produce the same amount of that good than a nation who has comparative advantage in producing that good. Had the nation employed the same resources in producing the other goods that it specializes in, the economy would have been better off by being on or closer to the production possibilities curve. The inefficient use of resources implies that the economy could be producing more without adding a single unit of labor or capital by allocating resources efficiently on the basis of comparative advantage (Tregarthen & Rittenberg, Chapter 2: Confronting Scarcity: Choices in Production, 2009). Q.3) Economic growth refers to the state where the production possibilities curve of an economy expands or shifts outwards. This means that the economy is able to produce more with the given amount of resources than it

Thursday, February 6, 2020

Marketing Advertising IMC Plan (Glaceau co.) Research Paper

Marketing Advertising IMC Plan (Glaceau co.) - Research Paper Example Customers are not segregated on the basis of age, sex, color or race. 2) Differentiated Marketing In this sort of marketing strategy the firm tries to target different segments of the market and a different marketing strategy is adopted for each segment of the market. 3) Concentrated Marketing In this strategy the firm chooses one segment of the market and focuses exclusively on that particular segment for its products. The product fulfils the needs of that particular group of customers only. For our product –Glaceau Smart and Vitamin Water; we have decided to apply the concentrated marketing strategy. We are going to target only one section of the customers for our products. The target market which has been selected for our product has the following features – Smart Water Men above 35 years of age Economically successful – main target is upper middle class male; more than $ 60,000 income. Marital status : Married Focused on staying young and healthy – vis its the gym regularly or exercises ,buys health drinks Occupied in sedentary jobs like management, software professionals etc. Vitamin Water Women above 35 years of age Economically successful-main target is the upper middle class Focused on health and staying young-visits the gym regularly or exercises or diets. Occupied in sedentary jobs Smart Water and Vitamin Water can be put under the functional foods category. Functional food may be defined as any type of food product where a new ingredient has-been added in order to make the product healthier. (Glenn R. Gibson)Thus Vitamin Water and Smart Water can easily be defined as functional foods as they add nutrients to water and make it healthier for the body. Functional food industry has been witnessing increased growth in USA these days. According to a survey conducted by Nutrition Business Journal a US citizen spends $50 per month in order to buy functional foods and this amount is increasing each day. It also says that only 8.7 % of the population has never purchased a functional food product – rest 91.3% has at one time or the other bought some or other category of functional foods. (Nutrition Business Journal).This report shows the vast potential for functional food products. So our decision to market Vitamin Water is both timely and fulfils a major consumer demand. However the question still remains as to why have we decided to target people above 35 years of age and why only those who are economically successful. A research by Mintel states that people prefer functional foods due to the following reasons- Reasons for functional food purchase % Make up for unhealthy eating 48 Weight loss 44 Supplement my diet 35 Address health issues 30 Avoid eating empty calories 26 In place of a meal 16 Others 7 Source: (Mintel International Group Ltd.) Vitamin Water and Smart Water can be targeted to all the people who are mentioned above except probably those who eat functional food in place of a meal or for ot her reasons. Vitamin Water and Smart water contains additional supplements which can provide supplement diet , addresses health issues due to lack of vitamins , helps you avoid calories and still intake vitamins and can also assist you in weight loss as you can replace water for your nutrient intake instead of food. Thus our products can be sold better to those who are concerned

Tuesday, January 28, 2020

Nicholas Lezards Quote on Atonement Essay Example for Free

Nicholas Lezards Quote on Atonement Essay â€Å"†¦the novel is itself the act of atonement that Briony Tallis needs to perform; yet we are very much in the land of the unreliable narrator, where evasion and mendacity both shadow and undermine the story that is told† (Nicholas Lezard). Discuss this criticism of Atonement. When one reaches atonement, it means that they feel forgiven, regardless whether they are actually absolved for an offence or not. In Atonement, a novel of drama, war and romance, the author Ian McEwan characterizes the main character, Briony, as a very self-centered person. McEwan’s novel is self-referential when it is implied that the novel is one Briony wrote in order to reach atonement. Nicholas Lezard, critic for the Guardian, says that Briony’s atonement and ‘the truth’ of her story is weakened by Ian McEwan’s characterization of her as an unreliable person. However, some may argue that the novel Briony wrote was a good way to atone for her crime. In the end of the McEwan’s novel, Briony shows that she believes she had done the best she could have to reach atonement. When talking about the final draft of her novel she says â€Å"I’ve regarded it as my duty to disguise nothing – the names, the places, the exact circumstances – I put it all there as a matter of a historical record† (McEwan 349). This makes the reader believe she is being entirely honest. In addition to this, Briony, being a well-known published writer at the age of 77, decides to use her passion, her talent, to become part of her atonement. Although Briony can’t publish her novel until after the death of Lola and Paul Marshall because of her fear of litigation as well as the power and wealth the couple have and will use to protect their names. â€Å"The Marshalls have been active about the courts since the late forties, defending their good names with a most expensive ferocity† (McEwan 349). Her inability to do anything more at this stage of her life makes readers feel sympathy for Briony and want to believe everything that she claims to be true. For these reasons many readers may well believe that Briony had done respectably the best she could have to reach atonement. On the other hand many may agree with Lezard and feel that Briony’s fictional happy ending to her story is a final attempt to evade the guilt she feels. Briony’s medical condition and the fact that she is dying, as a result draws attention away from her desperation to relieve her guilt. â€Å"It is only in this last version that my lovers end well, standing side by side on a South London pavement as I walk away. All the preceding drafts were pitiless† (McEwan 350). This makes the reader question how much more of what actually happened was changed in Briony’s story. Briony even calls herself an â€Å"unreliable witness† (McEwan 338) of the events that occurred which she then wrote about. This also puts the reader in a position to not want to trust anything Briony says. She also says that she likes to think that Robbie and Cecilia’s happy ending wasn’t â€Å"weakness or evasion, but a final act of kindness† (McEwan 351), which contradicts to her claim of having the novel published as a historical record, enforcing to the reader her untrustworthiness. These are a few of the reasons for which Briony can be seen as an unreliable person. Aside from her desperation and lies as a result of her coming closer to death, there are other ways in which McEwan characterizes Briony to be unreliable and wanting to partially avoid blame for her committed crime. Briony, the protagonist, wrote her entire novel with an omniscient 3rd person narrator, which as a result distances Briony from the reader and draws some attention away from her offence. Another effect that this has is that it suggests to the reader that the events that occurred happened exactly as they are described, when that is not the case. Should the novel have been written in 1st person from Briony’s point of view, the reader would have seen Briony as an arrogant and not believed her story so easily. Briony on page 350 then clearly states that she made of part of her story when she says When I am dead, and the Marshalls are dead, and the novel is finally published, we will only exist through my inventions (McEwan). McEwan’s characterization of her as a self-centered and unreliable person is consistent from when Briony is 13 years old up to when she is 77. On page 336, Briony says â€Å"However withered, I still feel myself to be exactly the same person I’ve always been† (McEwan), which to the reader signifies that Briony has not matured as a person and still may think like she did when she was a child, making the same mistakes without realizing them. A clear example of the same mistakes Briony makes as an adult, is how she is jealous of her older cousin at the age of 77, the same feeling she had as a child. On page 341, Briony also says, â€Å"I’ve always been good at not thinking about the things that are really troubling me† (McEwan), which has the same effect of characterizing her as unreliable. Briony tries to do good by trying to atone with the novel she wrote, although on page 340, she says, â€Å"If I really cared so much about the facts, I should have written a different kind of book. But my work was done. There would be no further drafts† (McEwan 340), which then makes it very clear to the reader that Briony’s story cannot be trusted. The entire novel is damaged and cannot be believed as a result of Briony’s unreliability. Although Briony’s attempt to atone may seem justifiable to some, it is more reasonable to say that McEwan’s novel of Atonement is reduced from the story of a girl committing a crime and separating two lovers, down to the fantasy world of Briony Tallis blended in with some facts of events she witnessed. The novel being self-referential when it is revealed that Briony wrote it in order to reach atonement, leaves the reader with a very strong impression of Briony as a very unreliable, self-centered person, which then undermines the entire story.